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Google launches campaign to help women get online hwgo.com

Google launches campaign to help women get online hwgo.com

Google India has launched 'Helping women get online' in order to address the gap among women Internet users. In a country with over 200 million Internet users, it is hard to imagine that only one third of India's online users are women.

Seeking to get 50 million women, across the country, online by the end of 2014, the initiative will concentrate on providing easy Internet access, spreading general awareness about the advantages of Internet usage and instructing on how the Internet can help advance the women's lives and work.

"Lack of easy access to Internet, lack of knowledge on how to use the Internet and its relevance in their daily lives are the biggest barriers for women to get online. Helping women get online (HWGO) is an initiative that aims to overcome these barriers and empower women," said Rajan Anandan, MD and VP, sales and operations, Google India.

Speaking about the successful pilot program that was carried out by Google at a village in Bhilwara, Rajasthan, Yonca Brunini, global lead, Tech For Good and VP, marketing Google said, "With this project we successfully completed a digital literacy effort of training over 100,000 women in Bhilwara and trained them on how to use the basic applications on the Internet. The learnings from the pilot will help us to work on a framework which we will use to roll out in other parts of India."

The HWGO website contains content which cover basics of Internet usage. The information on the website is available in both English and Hindi.

HWGO also has a toll free helpline number (1800 41 999 77) where women can call and get their queries answered.





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